Jacks Helping Hand

Jack’s Helping Hand was established to help special needs children and their families. The organization provides support large and small, to make a difference in children’s lives and show them some cares. This important message needed to be conveyed in the logo. Verdin created a nationally award-winning mark that showed a child’s hand on top of an adult’s hand, with the intersecting lines creating a heart. The bright colors, hand-drawn look and typeface all bring a playful feel to a serious subject, while still conveying the image of a credible organization.