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04/27/12 SLO County Men to Walk a Mile in Her Shoes on Saturday

 

04/25/12 Verdin Qualifies as National ADDY® Award Finalist

 

04/19/12 Patterns and repetition make brands recognizable

 

04/12/12 Is your brand flawsome?

 

04/11/12 SLO Revealed is Back!

 

04/05/12 Verdin Wins Eight ADDY® Awards

 

04/04/12 LeftLane Sports acquires Seshday.com

 

03/27/12 Antique Show to Raise Funds for Local Nonprofit

 

03/22/12 SLO Symphony to release new CD at French Hospital Medical Center

 

03/19/12 SLO Cyclists to Take Nation’s Capitol by Storm

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  • 04/27/12 SLO County Men to Walk a Mile in Her...

    Sexual assault is never a comfortable subject to address. It is scary. It is sad. And unfortunately, it is all too common in our community. Traditionally, the movement against sexual assault was thought of as a women’s movement, for women …View More

    SLO County Men to Walk a Mile in Her Shoes on Saturday

    April 27th, 2012 - by Whitney Diaz

    Sexual assault is never a comfortable subject to address. It is scary. It is sad. And unfortunately, it is all too common in our community.

    Traditionally, the movement against sexual assault was thought of as a women’s movement, for women and by women. However, sexual assault affects everyone in a community. Not only can men be survivors themselves, but they also experience the effects of sexual assault when it happens to someone they know and love.

    Walk a Mile poster

    Walk a Mile in Her Shoes poster

    National statistics show that one in six women will experience a sexual assault in their lifetime, and this statistic holds true in San Luis Obispo County. Tomorrow, you are invited to take a stand against this injustice by joining the Sexual Assault Recovery and Prevention (SARP) Center of San Luis Obispo County at the 10th annual Walk a Mile in Her Shoesevent.

    Walk a Mile in Her Shoes is a light-hearted approach to a serious topic. An international movement, Walk a Mile in Her Shoes invites men to join the effort to end sexual assault and gender violence by literally walking a mile in women’s high-heeled shoes. It’s a hilarious sight to see, and it gets our community talking about something that isn’t easy to talk about.

    Many survivors of sexual assault and abuse do not report the crime to law enforcement, and some survivors tell nobody at all. It is important that we come together as a community to address this issue head-on, because the more we talk about sexual assault, the more comfortable survivors will feel seeking the support and services they deserve.

    So take a stand against sexual assault in our community and attend Walk a Mile in Her Shoes in Mission Plaza this Saturday. This is the 10th anniversary of the event in San Luis Obispo and it promises to be one of the best ones yet. Register for the walk or just come enjoy the family fun fair with live music, food, raffle, photo booth, local vendors and other activities. Men can borrow a pair of extra large women’s shoes from the SARP Center and indulge a mini-pedi at the self-serve toenail painting station.

    The cost to register for the walk is $25, and all funds directly support the SARP Center and the services it provides.

    The SARP Center is the only rape crisis center serving all of San Luis Obispo County and they offer a variety of free services throughout the county including; a 24-hour crisis line, crisis interventions, advocacy and accompaniments for survivors as well as their family and friends, clinical counseling, and prevention education presentations for students from middle school through college.

    For more information about the SARP Center and Walk a Mile in Her Shoes this Saturday, please visit www.sarpcenter.org.

    Megan Mastache is the account coordinator at Verdin, but she also serves on the SARP Center Board of Directors. She has been involved in the SARP Center for nearly three years, and is a strong advocate for its services and programs. For more information about the SARP Center, visit www.sarpcenter.org.

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  • 04/25/12 Verdin Qualifies as National ADDY® A...

    We’re happy to announce that Verdin is now a 2012 National ADDY® Award finalist. As a 2012 winner of the American Advertising Federation (AAF) District ADDY® Awards for its rebrand campaign, Verdin is eligible to move on to the National …View More

    Verdin Qualifies as National ADDY® Award Finalist

    April 25th, 2012 - by Whitney Diaz

    Verdin Rebrand (collateral)

    We’re happy to announce that Verdin is now a 2012 National ADDY® Award finalist. As a 2012 winner of the American Advertising Federation (AAF) District ADDY® Awards for its rebrand campaign, Verdin is eligible to move on to the National ADDY® Awards competition, the largest of its kind in the country.

    The Verdin Rebrand Campaign won a gold ADDY® Award at the regional level in March, which qualified the local company to move forward in the competition to the district level, where it won a Silver ADDY® Award. Any entry that wins gold or silver at the district level is eligible to advance and compete in the national competition along with over 1,500 other finalists.

    Verdin, formerly Verdin Marketing Ink, rebranded itself in fall 2011 to convey an evolution that has taken place over the past eight years. Complete with a new logo, tagline, blog, social media presence and more, the rebrand showcased Verdin’s sophistication and personality using a friendly, creative design with a surprising color palette.

    Verdin Rebrand Up Close

    “We have worked with many clients on their branding and rebranding, so our own rebrand was an opportunity to refine our process. We feel the final product really represents who we are as a company, and look forward to applying this same evolved process in branding for our clients,” said Mary Verdin, the agency’s president. “Everything goes back to our clients, including this rebrand and this award. It’s all about them and what we can do for them.”

    The National ADDY® Awards will be chosen from entries from across the country May 4 through 5 in Washington, D.C., by an illustrious panel of judges. National winners will be presented at the National ADDY® Awards Show in Austin, TX on June 5 at the Hilton Austin, as part of the AAF National Conference.

    For more information, or to see samples of other marketing campaigns and materials created by Verdin, peruse our website or “like” the Verdin Facebook page at www.facebook.com/verdinvision.

    Verdin Rebrand (Mailer Set)

    About the American Advertising Federation
    The American Advertising Federation (AAF) is the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry. Headquartered in Washington, D.C., it acts as the “Unifying Voice for Advertising.” The AAF also has 15 district operations, each located in and representing a different region of the nation. The AAF’s mission is to protect and promote the well being of advertising by coordinating a unique, national grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters. For more information, visit www.aaf.org.

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  • 04/19/12 Patterns and repetition make brands r...

    Patterns. We see them all the time. But why? As graphic designers we often use the elements of repetition and pattern to create brand recognition. Repetition can be something as simple as a color or shape repeated over space, whereas …View More

    Patterns and repetition make brands recognizable

    April 19th, 2012 - by Kelly McCay

    Patterns. We see them all the time. But why? As graphic designers we often use the elements of repetition and pattern to create brand recognition.

    Repetition can be something as simple as a color or shape repeated over space, whereas a pattern is a specific arrangement of repeated shapes and colors. This repetition of colors, shapes and space serves a purpose in the designed work — to create brand recognition.

    Pattern and repetition stimulate feelings in a viewer or target audience and can be traced back to nature, as many patterns and geometric sequences can be seen in the natural world.

    Here at Verdin, we use pattern and repetition across all mediums, including signage. The Verdin circle pattern uses the asterisk from the Verdin logo, as well as the repeated circle shape.

    Many times patterns are used in identity and branding. Branding is much more than just putting a logo on everything. Instead, branding involves creating an entire identity system used to identify a company or organization’s brand. A brand consists of a name, tagline, design, color, symbol and/or any other feature that distinguishes one seller’s goods or services from anothers’.

    A brand can identify itself with the use of printed collateral, social media, stationery, print and online advertising, websites, promotional pieces, internal documents, promotional products, presentations, and so much more. And repetition is one of the many design elements used to carry this out by creating consistency. Pattern is also a way to create texture, to fill a space when white space or a solid color won’t do.

    Here at Verdin, we use pattern and repetition across all mediums, including various pieces of collateral, social media, and signage. The Verdin circle pattern uses the asterisk from the Verdin logo, as well as the repeated circle shape. The asterisk is important to our identity, as it represents all the services we offer and how we have grown to become a full-service agency.

    The six-points of the asterisk equally stand for our six core values: honest, smart, strategic, proactive, preventive, and on target. These represent us, and the repetition of the asterisk creates brand recognition and value in our services. The circles add another dimension to the pattern, both containing the asterisks and giving structure and balance to the pattern. Circles represent a complete wholesomeness and unity.

    The repetition of the circle pattern can be applied in many different places, as you may have seen on our custom birthday cards, front entry window decal, and even on our Verdin wine glasses.

    The colors used in our mailers are solids and tints of the Verdin colors, which also strengthens our brand recognition. The same Verdin colors can be seen repeated in our Verdin striped pattern, which is used on our website and social media pages. The use of this striped pattern is meant to show the different layers (or pages) of our online content, and convey that they are just as much a part of “us” as our print content and all other pieces of our identity.

    The many different uses of pattern and repetition all come together and are recognized as Verdin in many places and spaces.

    Some of my favorite examples of other pattern and repetition uses include
    • This lovely book design using pattern for Penguin Books by Coralie Bickford-Smith
    • The Maminena identity using pattern by MANIFIESTO FUTURA from Mexico
    • This awesome packaging using pattern by Chen Design in SF
    • And this simple yet effective pattern in band poster design by Tad Carpenter.

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  • 04/12/12 Is your brand flawsome?

    Whenever I create a social media strategy for a client, I ask several questions but the key question for me is, “Who is your target audience?” I don’t ask this question to really understand the brand. I ask this question …View More

    Is your brand flawsome?

    April 12th, 2012 - by Whitney Diaz

    Whenever I create a social media strategy for a client, I ask several questions but the key question for me is, “Who is your target audience?” I don’t ask this question to really understand the brand. I ask this question to start researching the brand’s consumers.

    In order to build a successful social media strategy, you must first understand what consumers like about a brand and what they don’t like, and what they expect from the brand. After all, social media marketing is all about the consumer, not about the brand.

    And here’s the truth: Consumers don’t expect brands to be flawless. So, instead of working so hard to appear flawless and perfect, embrace the notion of being “flawsome,” a new trend that showcases the human side of brands.

    You. Me. We’re all human. Humans are flawed. But despite our flaws, people (our friends) still seem to like us. It’s the same with brands.

    According to trendwatching.com, being flawsome merely means that brands can still be “brilliant despite being flawed.” Brands that showcase their flaws, either through empathy, generosity, humility, flexibility, maturity, humor or character and humanity, will more likely be embraced by consumers.

    With the integration of social media into our everyday lives, it’s become clear that consumers like brands that behave more humanly and transparent.

    Here’s how your brand can be flawsome:

    1. Embrace your flaws and mistakes.
    Is there a typo on that flyer? Did you misspell a word on a Facebook post? Poke fun at yourself about it. If you make a mistake, don’t ignore it or try to cover it up like it never happened. Own up to it. It builds credibility and respect among consumers, and will help distinguish you from your competitors.

    2. Don’t isolate or delete negative reviews.
    Negative reviews of a brand are part of life. If you openly embrace them, and learn from them, consumers will trust you more. In fact, 68% of consumers trust reviews more when they see both GOOD and BAD scores, while 30% suspect censorship or faked reviews if there aren’t any negative comments (on a Facebook page, for example) or reviews, according to Reevoo.com. So don’t delete negative reviews. If you leave them up, consumers will like that you’re showcasing the good with the bad, and they’ll trust your brand more. (However, you can delete comments or reviews that use offensive or threatening language… these types of comments are unproductive anyway).

    3. Do not ignore people.
    First, no one likes to be ignored. Second, angry people in particular don’t like their complaints to be ignored. Respond to consumers when things go wrong (and they will). When you get a complaint on Twitter, Facebook or any other social network, respond to that person like a human being. According to Maritz Research, 76% of people who complained on Twitter received no response from the brand. But among those who were contacted, 83% liked or loved that the brand responded and 85% were satisfied with the response.

    4. Try a casual, personal approach.
    Raise your hand if you like cold, corporate America? Okay, I know this is a blog and I can’t see you, but I’m assuming no hands have been raised. Separate your brand from a cold, corporate feel by personalizing your message. Use the term “I” or “me” often as your brand on social media, instead of saying “we” or “us.” (For example, “I saw this video and thought it was amazing.”) This is a more human way of connecting your brand with consumers and will help separate your brand from the “corporate” world. It makes consumers feel like there is an actual person behind the brand.

    5. Showcase what you’re doing to help solve the world’s problems.
    Okay, maybe you’re not solving the world’s problems. But are you or your employees actively involved in your community? Show consumers that your business is not just a business – it’s people who want to make a difference. In November 2011, Havas Media reported that nearly 85% of consumers worldwide expect companies to become actively involved in promoting individual and collective wellbeing; an increase of 15% from 2010. So embrace what you’re doing to make things better for others, and consumers will more likely embrace your brand.

    6. Humanize your brand.
    Post pictures of your employees, customers and clients. Nothing humanizes a brand more than showing human faces. And I’ve actually seen that consumers respond more to human faces than graphics and logos. It helps consumers connect with the PEOPLE behind the brand.

    For more on how to be a flawsome brand, visit trendwatching.com/briefing.

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  • 04/11/12 SLO Revealed is Back!

    The San Luis Obispo Children’s Museum and the Unitarian Universalist Fellowship of San Luis Obispo will host the second annual “SLO Revealed” adventure race May 5. Registration for this wildly successful event is now open. SLO Revealed is a fun, …View More

    SLO Revealed is Back!

    April 11th, 2012 - by Whitney Diaz

    The San Luis Obispo Children’s Museum and the Unitarian Universalist Fellowship of San Luis Obispo will host the second annual “SLO Revealed” adventure race May 5. Registration for this wildly successful event is now open.

    SLO Revealed is a fun, challenging event in downtown San Luis Obispo for adults and older children. Participating teams will race against the clock and other teams throughout downtown using challenging clues to solve riddles. Teams begin and end at The Creeky Tiki and celebrate afterward with dinner, dancing and a “wacky” awards party.

    Joan G Sargen and CauseMedia Group sponsor SLO Revealed. Adult participant tickets are $40, students $25 and children 12 and under are $15. Ticket prices include dinner, a drink and a free hint.  Event check-in begins at the Creeky Tiki at 2 p.m, the adventure race runs between 3 and 5 p.m. Dinner, raffles, dancing and awards will be held from 5 to 7 p.m.

    The Unitarian Universalist Fellowship of SLO County is a diverse religious community providing a nurturing environment where individuals are encouraged in their search for truth and supported in acting on their beliefs. All are welcome to share in our open, challenging journey.  Visit them at 2201 Lawton Street in San Luis Obispo and on the web at www.sanluisobispounitarianuniversalists.org.

    The San Luis Obispo Children’s Museum inspires learning through play for children ages 2-10, and is located at 1010 Nipomo St. in downtown San Luis Obispo. Program and activity information can be found at www.slocm.org or by calling (805) 545-5874.

    Visit www.slorevealed.com for event information and to register online.

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  • 04/05/12 Verdin Wins Eight ADDY® Awards

    The Coastal California ADDY® Awards recognized Verdin, a San Luis Obispo-based marketing firm, with eight awards at their ceremony in March. The ADDY® Award Gala on March 15 honored Verdin with a total of eight awards for creative excellence in …View More

    Verdin Wins Eight ADDY® Awards

    April 5th, 2012 - by Whitney Diaz

    The Coastal California ADDY® Awards recognized Verdin, a San Luis Obispo-based marketing firm, with eight awards at their ceremony in March.

    The ADDY® Award Gala on March 15 honored Verdin with a total of eight awards for creative excellence in the art of advertising, including two Gold ADDY® Awards, one for its rebrand campaign last year and one for its self-promotional Open House invitation following its rebranding last year. The marketing agency also received awards for the following programs and projects:

    • SLO Credit Union holiday card
    • Central Coast Partners for Water Quality “Stop Dirty Water” public service announcements
    • Old Juan’s Cantina Advertising Campaign
    • City of San Luis Obispo Events Brochure
    • City of San Luis Obispo Utilities Department Fall Resource Newsletter
    • Santa Margarita Tavern logo.

    “Last year was a busy year for us and our clients,” Verdin President Mary Verdin said. “We strive for excellence in everything we do and have so much fun creating the best work for our clients. It’s rewarding in itself to come to the office every day and work with such a inspired, innovative team, but receiving this type of honor is like icing on the cake.”

    The Coastal California ADDYs is an opportunity for local entrants to vie for recognition as the very best in their markets. It is the first of a three-tier, national competition. Because Verdin won the gold award for its Open House invitation, it can move on to the second tier and compete against winners in one of 14 district competitions. District winners are then forwarded to the third tier, the national ADDY® Awards competition.

    A panel of judges evaluated and scored all creative dimensions of every entry, and then selected the most creative entries. The entries for this year’s competition and attendance for the gala, where the winners were announced, increased by more than 120 percent since last year.

    For more information, or to see samples of other marketing campaigns and materials created by Verdin, like the Verdin Facebook page at www.facebook.com/verdinvision.

    About Verdin
    Verdin is a full-service marketing firm in San Luis Obispo, Calif. that has been helping businesses, nonprofits and individuals market themselves in creative and cost effective ways since it began in 2003. Verdin’s philosophy is to tie everything it does for its clients back to the client’s business goals. The firm takes a professional, friendly, creative and surprising approach to all of its advertising, design, marketing and public relations services.

    About the ADDYs
    Conducted annually by the American Advertising Federation, the local Coastal California ADDY® Awards are presented by AAF-Santa Barbara. This local competition is first of a three-tier, national competition and the first step to winning a national ADDY® Award. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. Local winners compete at the second tier against other winners in one of 14 district competitions. District winners then move on to the third tier, the national ADDY® Awards competition. All entries must have appeared in the media between Jan. 1 and Dec. 31, 2011.

    Verdin Open House Invitation

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    Verdin Rebrand (collateral)

    Verdin Rebrand (Mailer Set)

    Verdin Rebrand Up Close

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    SLOCU Holiday Card

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    OLD Juan's Cantina Ad Campaign

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    Resource - Fall 2011

    Resource - Fall 2011

    Resource - Fall 2011

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    Santa Margarita Tavern Logo

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  • 04/04/12 LeftLane Sports acquires Seshday.com

    San Luis Obispo’s own LeftLaneSports.com has acquired Seshday.com, the largest flash sale site catering to action sports enthusiasts. This is the second acquisition for LeftLane Sports in seven months. “LeftLane Sports is excited to welcome the Seshday crew into our …View More

    LeftLane Sports acquires Seshday.com

    April 4th, 2012 - by Whitney Diaz

    LeftLaneSports.com

    LeftLaneSports.com

    San Luis Obispo’s own LeftLaneSports.com has acquired Seshday.com, the largest flash sale site catering to action sports enthusiasts. This is the second acquisition for LeftLane Sports in seven months.

    “LeftLane Sports is excited to welcome the Seshday crew into our team. They’ve built an incredible core audience, and LeftLane Sports is poised to take Seshday to the next level,” said Helio Fialho, Chief Executive Officer of LeftLane Sports.

    LeftLane Sports also acquired and absorbed 118Boardshop.com in September 2011. Seshday will continue to operate as an independent site focused on delivering core brands and products for skate, surf, snow, motocross, BMX, and wake. The acquisition solidifies LeftLane Sports’ position as the top flash sale site in the outdoor and action sports industry. It has achieved unprecedented success in such a short time, and grew by 850 percent in 2011.

    “Now that we have consolidated the space, our members will have exclusive access to every major brand in the industry,” continued Fialho.

    LeftLane Sports declines to reveal the financial terms of the acquisition, but did state that they acquired 100 percent of Seshday assets and equity; and that Seshday founder Marcelo Bengoechea will remain as a member of LeftLane Sports executive team focused on the Seshday operations and the action sports category.

    “LeftLane Sports is the perfect partner because of their expertise in the space. Their team brings tremendous knowledge and experience to the table. That, combined with their superior technology, infrastructure, and incredible back-end operations will be invaluable as we aggressively focus on growing the business,” said Bengoechea.

    Seshday will continue to operate its Northern San Diego, Calif. office that will focus on buying and marketing, but much of the site’s operations will be consolidated to the LeftLane Sports headquarters in San Luis Obispo, Calif. Seshday will also migrate onto the Auspient technology and infrastructure platform.

    Auspient is also based in San Luis Obispo, California and is the leading e-commerce service provider whose expertise in the flash sale space has been instrumental in developing and launching scores of clients, including One Kings Lane, The Mini Social, Tightlinz, PlanetGear.com, and others. Auspient delivers highly scalable e-commerce solutions and traditional direct-to-consumer, business-to-business, and flash sale e-commerce. The Auspient proprietary ACE-BackOffice platform coupled with Auspient’s end-to-end services such as distribution, fulfillment, call center, and site design and production, will allow Seshday to scale quickly and efficiently as it has for LeftLane Sports.

    About LeftLane Sports
    LeftLane Sports is an exclusive private sale site offering premium outdoor, fitness, and action sports products at up to 70 percent off retail price. Website membership is free and requires only a name and e-mail address. LeftLane Sports was founded in 2009 by industry veterans and friends, Helio Fialho, Maggie Bartels, and Erik Fialho. LeftLane Sports was initially self-funded by its founders and ongoing operations. In October 2011, LeftLane Sports raised its first round of capital led by San Luis Obispo investors.

    To become a member, visit www.leftlanesports.com.

    LeftLane Sports, LeftLaneSports.com, Seshday, Seshday.com, the LeftLane Sports logo and the Seshday logo are trademarks or registered trademarks of LeftLane Sports, Inc. All other sponsored products, company names, brand names, trademarks, and logos are the property of their respective owners.

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  • 03/27/12 Antique Show to Raise Funds for Local...

    The Three Speckled Hens Antique Show will once again raise funds for charity on the Central Coast. This year’s show on April 14 and 15 will donate a portion of the gate sales to local nonprofit organization Jack’s Helping Hand. …View More

    Antique Show to Raise Funds for Local Nonprofit

    March 27th, 2012 - by Whitney Diaz

    three speckled hens donation

    The Three Speckled Hens founders, (from left to right) Susi Fuller, Kathy Marquart, and Carrie Millan, presented a check for $1,000 to Bridget Ready of Jack’s Helping Hand. The funds were raised by the Three Speckled Hens Antique Show in October 2011.

    The Three Speckled Hens Antique Show will once again raise funds for charity on the Central Coast. This year’s show on April 14 and 15 will donate a portion of the gate sales to local nonprofit organization Jack’s Helping Hand.

    In the past year, Three Speckled Hens donated a total of $2,300 to Jack’s Helping Hand from last year’s shows. Event organizers Carrie Millan, Kathy Marquart and Susi Fuller (the “Three Speckled Hens”) were so inspired by the mission of Jack’s Helping Hand, they have chosen to support it again for the upcoming show in April in Frontier Town at the Paso Robles Event Center.

    This year’s show brings with it special guest Ki Nassauer, founder and owner of Junk Revolution and Junk Bonanza and former contributing editor to Country Home Magazine. Nassauer will be there on April 14 at 12 and 2 p.m. for a special meet and greet, and to autograph copies of the newest Flea Market Style Magazine. The two-day show hours are from 10 a.m. to 4 p.m. The show’s entry fee is $7 per person and the early bird entry fee on Saturday (from 9 to 10 a.m.) is $10 per person.

    Now in its sixth year of service, Jack’s Helping Hand assists children with illnesses and disabilities, providing special treatments, services, equipment and transportation not provided by other sources, or that exceed family financial capabilities.

    For a schedule of shows and more information, visit www.threespeckledhens.com. For more information about Jack’s Helping Hand, please call (805) 547-1914 or visit www.jackshelpinghand.org.

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  • 03/22/12 SLO Symphony to release new CD at Fre...

    The San Luis Obispo Symphony (SLO Symphony) has partnered with French Hospital Medical Center (FHMC) to produce a new CD featuring Antonio Vivaldi’s “The Four Seasons” that will be released on March 25. The CD will be given to all …View More

    SLO Symphony to release new CD at French Hospital Medical Center

    March 22nd, 2012 - by Whitney Diaz

    The San Luis Obispo Symphony (SLO Symphony) has partnered with French Hospital Medical Center (FHMC) to produce a new CD featuring Antonio Vivaldi’s “The Four Seasons” that will be released on March 25.

    Music For a New Life

    The San Luis Obispo Symphony and French Hospital have partnered to provide Vivalid's "The Four Seasons" to new mothers who give birth at the hospital.

    The CD will be given to all new mothers who give birth in the FHMC Family Birthing Center, as part of a take-home package that will help in the newborn child’s development.

    “Parent appreciation for music – playing music in the home and making music with a child – is key to a child’s musical future and a proven asset for mastering math and language. Studies show that music stimulates the brain, aiding in the development of mathematic skills, logic, perception and memory,” said SLO Symphony Music Director Mike Nowak. “So this CD is an ideal gift for new parents. We’re so happy to partner with French Hospital to provide this delightful work for new parents to share with their children.”

    The CD was recorded live at the Clark Center for the Performing Arts in Arroyo Grande, Calif. and features violinist Kathleen Lenski and the SLO Symphony Chamber Players, Michael Nowak conducting. “The Four Seasons” is Vivaldi’s best known work and one of the most popular pieces in the entire Baroque music repertoire. Composed in 1723, the work is a set of four violin concertos, each resembling its respective season (Spring, Summer, Autumn and Winter).

    “From promoting excellent prenatal care to providing breastfeeding support and family focused birthing care, we believe in giving our newborns the best start possible at our Family Birthing Center.  Sending each newborn home with music to stimulate development is a wonderful extension of our program. And, we greatly appreciate this special collaboration between the SLO Symphony and French Hospital,” says FHMC President and CEO Alan Iftiniuk.

    The CD will be available for a small donation of $15 at the SLO Symphony’s Family Concert on March 25, and five lucky families who attend the concert will get to take one home as a door prize. The CD will also be available for a similar donation in the FHMC gift shop.

    For more information or for a full list of upcoming SLO Symphony concerts, visit www.slosymphony.com or call (805) 543-3533.

    About the SLO Symphony
    The San Luis Obispo Symphony is a nonprofit organization based in San Luis Obispo, Calif. that strives to support an outstanding community orchestra, to foster symphonic and chamber music education, and to contribute to the cultural and economic vitality of the Central Coast. More information can be found at www.slosymphony.com.

    About the Family Birthing Center at French Hospital Medical Center
    The Family Birthing Center at French Hospital Medical Center focuses as much on proper preparation for the birth of your child, as the birth itself and your roles as parents. Our intimate and private rooms make you feel comfortable and at ease during your birthing process. Newborns are cared for at the mother’s bedside by the same nurse who provides care for the mother. The Family Birthing Center also provides Childbirth and Parenting Education Programs as well as Breastfeeding Education and Support.

    About French Hospital Medical Center
    Located in San Luis Obispo, California, French Hospital Medical Center is ranked among the top 50 Cardiac hospitals in the country by Thomson Reuters. The Family Birthing Center and Emergency Department are also nationally recognized for patient satisfaction in quality and excellence. The one-of-a-kind Hearst Cancer Resource Center offers support and guidance free of charge to all cancer patients and their families. Established in 1946, ongoing modernization efforts to this 112-bed acute care hospital will help meet the growing needs of the community with innovative, lifesaving state-of-the-art technology coupled with excellent, compassionate care.  French is a Dignity Health member of the Central Coast which also includes Arroyo Grande Community Hospital in Arroyo Grande, CA and Marian Regional Medical Center in Santa Maria, CA.

    For interviews and other information, please contact Communications Director Patty Thayer at (805) 543-3533, ext. 15.

     

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  • 03/19/12 SLO Cyclists to Take Nation’s C...

    Representatives of the San Luis Obispo County Bicycle Coalition will brave the weather and head to Washington D.C. next week for the 2012 National Bike Summit, a gathering of bicycle organizations from all over the country. From March 20 to …View More

    SLO Cyclists to Take Nation’s Capitol by Storm

    March 19th, 2012 - by Whitney Diaz

    Dan Rivoire (2nd from left) with other advocates at the 2011 National Bike Summit.

    Representatives of the San Luis Obispo County Bicycle Coalition will brave the weather and head to Washington D.C. next week for the 2012 National Bike Summit, a gathering of bicycle organizations from all over the country.

    From March 20 to 23, Coalition staff members will advocate for federal funding for biking and walking in the next Federal Transportation Bill, and share the unified voice of the Central Coast on Capitol Hill.

    The Coalition’s Executive Director Dan Rivoire and Marketing and Outreach Director Leslie Bloom will represent the Central Coast and the Coalition at the summit. Throughout the week, they will meet with local and state elected representatives to ensure future funding for transportation projects that include bicycle and pedestrian facilities. They will also share the Central Coast’s accomplishments with more than 900 bicycle advocates from across the country.

    “The National Bike Summit is an unbelievable opportunity for us to learn lessons from our nationwide allies and remind our representatives how important biking and walking is to our region,” Rivoire said. “We are proud to be the voice of biking and walking on the Central Coast and are excited to have the opportunity to amplify that voice all the way to our nation’s capital.”

    Continued federal funding for biking and walking is essential for future bicycle projects in San Luis Obispo County, including completion of the Bob Jones Trail in Avila Beach and the De Anza Trail in Paso Robles. Advocating for these funds and projects is just a portion of what the Coalition does to improve bicycling in all parts of the county. Most recently they helped get the Morro Bay Bike Plan approved and helped facilitate an update to the Arroyo Grande Bike Plan.

    You can follow Rivoire and Bloom’s progress on the Coalition’s blog at www.slobikelane.wordpress.com throughout the week, as they share the most up to date information, photos, videos and stories with everyone here in California.

    About the San Luis Obispo County Bicycle Coalition
    The San Luis Obispo County Bicycle Coalition is the voice for bicycles in San Luis Obispo County. The Coalition is a 501(c)(3) nonprofit organization that provides bike education, maintenance, advocacy and loads of other bike-related support for the public through numerous community-based programs including the Bicycle Valet at the SLO Farmers’ Market, Kidical Mass, and more. For more information, visit www.slobikelane.org.

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