Children’s Health Initiative Awareness Ads

The vision of the Children’s Health Initiative (CHI) is that every child in San Luis Obispo County will have quality healthcare coverage. In order to achieve this important goal, Verdin created a series of ads to raise awareness and put a face on the issue – a child’s face. These ads won several advertising and PR awards, and were so well-received that four other California counties worked with Verdin to adopt them for their marketing outreach as well.