French Hospital Ortho Campaign

French Hospital has repeatedly received recognition for excellence in orthopedic surgery. To promote this to the community, Verdin worked with the hospital to identify two recent orthopedic patients that had active lifestyles to create the “Real Patient. Real Stories.” ads. These ads told the stories of how both patients successfully returned to their regular lives, one a basketball star and the other a long-distance cyclist. The tall, bookend ads made a big statement, calling attention to the big news that French is the place to go for orthopedic procedures.